Reclaim Your Strength, Energy & Confidence After 40
A holistic fitness program for when you're done starting over every Monday. It's time to become your stronger version — the one who's ready to feel good today 👊
Midlife is interesting. It may have you asking...
What the hell is going on with my body?
We've all been there Googling at 3 am, hoping to find the answers to our biggest midlife questions:
"Why can't I lose weight after 40?"
(Like, seriously, what changed?)
"How do I lose this stubborn belly fat?"
(I don't even know my body anymore!)
"What's the best workout for women over 50?"
(That won't leave me wiped out for days)
"How do I stay motivated to work out?"
(When Netflix is calling my name)
"Why am I so tired all the time?"
(Even after 8 hours of sleep!)
"What should I eat to feel better?"
(The internet has 647 different answers, gah!)
There's a way through the madness that is midlife, and I'm here to help you turn this crisis into a comeback! 👊
MEET Anne Marie
I'm Anne Marie, a personal trainer and podcast host of Aging Fiercely. And this isn't your typical wellness space.
After 15+ years working with women, here's what I know for sure: real change doesn't start in the gym. It starts with identity.
Most fitness advice skips straight to the how — the workouts, the meal plans, the morning routines. But if you haven't done the inner work first, none of it sticks. I've watched women muscle their way through programs that "should" work — and I've watched those same women transform completely once they stopped focusing on what to do and started focusing on who they want to become.
That's the work we do here. Rooted in behavior change, nervous system awareness, and identity shifts that last.
I help women break free from the exhausting loop of start-stop-feel bad-try again.
When movement feels good, you won't want to stop, skip, or cancel on yourself.
Stop chasing a number on the scale.
And start moving with purpose.
Your Three Biggest Shifts
Stronger body. Steady energy. Unshakable mindset.
Strength Over Skinny
You're done chasing a number
on the scale.
Energy Is Everything
You deserve to feel lit up all day long!
Mindset Matters
The right workout won't stick if your head's not in it.
How We Can Work Together
Two options, one goal: to help you build unshakable strength.
Breakthrough Session
You've tried everything. This is different. In 60 minutes we go beneath the surface to do the one thing you haven't tried yet — becoming a different version of yourself. One who is grounded, confident, and done starting over.
What Goes Down in 60 Minutes:
We uncover the patterns, thoughts, and stories that have been keeping you stuck — including why you stop even when things are going well.
We get to the root of what's really happening: your nervous system keeping you "safe" inside an identity that no longer serves you.
You walk away with a new awareness, a shifted energy, and the tools to recognize self-sabotage before it stops you again.
$97
/one-time
The Total Shift
Deeper level coaching designed to help you create a stronger identity built from the inside out. Identity-level coaching, custom strength training, and nervous system work — so the version of you that walks out isn't starting over. She's someone new. 🔥
What You Get:
Weekly 1-on-1 coaching calls (four per month) — real conversations, not surface-level check-ins
Custom strength programming — built for your body, not pulled from a template
Nervous system regulation + identity work — the piece every other program skips
Nutrition guidance built around macro balance — no deprivation, no food rules
Text and voice note support between sessions — because breakthroughs can happen when we least expect it!
$497
per month
* 3-month commitment recommended
Which One Is Right For You?
THE BREAKTHROUGH SESSION is for you if:
You've lost count of how many times you've started over
You don't need another plan or program — you need a deeper understanding of why you keep quitting on yourself
You've been holding it all together on the outside while quietly falling apart on the inside
You know exactly what to do — you just can't figure out what keeps stopping you
You're one more failed attempt away from joining the circus
THE TOTAL SHIFT is for you if:
You're ready to burn it all down and build something real
You're done forcing yourself into programs that were never built for a woman like you
You've finally decided that taking care of yourself isn't optional — it's
non-negotiable
You're not looking for more willpower — you're looking for the version of yourself who doesn't need it
You're ready to feel so at home in your body it becomes your most magnetic asset
You're ready to set your old identity on fire and never look back
Here's What Becomes Possible For You
You stop abandoning yourself every time things get hard
You're consistent without being perfect — and you've stopped punishing yourself for the difference
You know the techniques to get back to sleep — no more 3 am ceiling-staring
Your body starts changing because you stopped fighting it and started leading it
You start making decisions from confidence instead of chaos
You have energy at 3pm instead of needing another Starbucks run
You look in the mirror and nod with approval
You no longer apologize for prioritizing yourself
The guilt around rest, food, and saying no loses its grip on you
You become the kind of woman other women look at and think — I want what she's got!
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Other ways to connect
The Aging Fiercely Podcast 🎙️
Weekly episodes for women who are expanding — in confidence, in strength, in every way that matters.
*Warning: May cause sudden urges to completely reinvent yourself.
Listen on:
Apple
Spotify
Real Women, Real Results
"I'm feeling remarkably good!"
I mentally and physically feel good about myself! My body feels stronger, my legs don’t hurt as much anymore, and I feel better all-around!
- Rhiannon P.
"She became my mentor"
I realized that sometimes we all need a little push, but also some grace. I now speak to myself a little gentler, and AM taught me that! Very, very great and beautiful person to work with!
- Nicole A
"The accountability was huge for me!"
I learned to focus on my mindset, speak positively to myself, and build momentum.
I received the perfect balance of encouragement and challenge, making the experience fun and rewarding. AM was an uplifting coach.
-Sarah W.
Frequently Asked Questions
Is this just another fitness program?
Not even close. You'll get stronger, yes. But this is identity work wrapped in a fitness experience. We don't start with the workout — we start with the woman doing the workout. That's why it works when nothing else has.
I've tried everything. Why would this be any different?
Because everything you've tried started with the plan. We start with you. The reason those programs didn't stick isn't because you lacked discipline — it's because nobody addressed what was underneath. We do.
Do I need to be in shape to start?
You need to be willing. That's it. I meet you exactly where you are — not where you think you should be.
What's the commitment?
Month to month. No long-term contracts, no pressure to lock in before you're ready. You stay because it's working — not because you're stuck.
Why do you recommend three months for The Total Shift?
Because real transformation isn't a quick fix and you know it. The first month you unlearn. The second month you rebuild. The third month you become her. Three months is where the shift stops being something you're doing and starts being who you are.
What if I start and it gets hard?
It will. That's not a problem — that's the work. The difference is you won't be doing it alone this time. I'm in your corner through the messy middle, the 3am doubts, and the days you want to quit. That's the whole point.
Ready for a Breakthrough?
You didn't scroll this far to stay the same.
You already know something needs to shift. You can feel it. The question isn't whether you're ready — it's whether you're going to keep waiting for the "right time" that never comes.
This is the moment. Right here. Let's get started!